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企業展笑顏之二

MICE Economy: International Convention Center Kaohsiung

 

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MICE events have become an important way to promote economic activities in modern economic systems. It may even become the major driving force of economic development for regions with excellent conditions. The formation and development of the MICE industry is an inevitable historical and economic process. At the same time, MICE economic activities are also subject to cultural influences. When industry development reaches a certain stage, its leading role, coupling effect and economic contribution will go far beyond the scope of the MICE industry itself, forming a predominant and leading pillar, and becoming an important foundation for the development of the economic system.

In order to demonstrate the capacity for organizing exhibitions and to put full effort into the MICE industry, starting in 2012, Kaohsiung City Government has transformed the former Kaohsiung Business Exhibition Center, located in Yancheng District, into the current International Convention Center Kaohsiung (ICCK). While attending the plaque unveiling ceremony, Kaohsiung City Deputy Mayor Li Yongde expressed that the construction projects in Kaohsiung’s Asia New Bay Zone will soon be completed in succession starting in 2013. When the time comes, demand for conference and exhibition will increase. With high standard hardware facilities and services, it is hoped that the new convention center will attract more domestic and foreign large scale conferences and exhibitions to be held in Kaohsiung.

ICCK is formerly known as the Kaohsiung Business Exhibition Center. In 2012, Kaohsiung City Government re-contracted out the construction works. The original 6 conference rooms were expanded into 26 rooms. A total of 20 to 200 tables for year-end banquets or catering service can be arranged on the first floor of the venue, which also offers 500 parking spaces. It is expected that more international conferences and exhibitions will be lured to Kaohsiung. Since its operation, more than 200 reservations for the event venue have been made, including the Kaohsiung International Instruments Show and company year-end banquets. Over 20 large-scale domestic and international conferences are expected to be held at the Center in the near future.

Kaohsiung City has international air and sea ports together with MRT, high speed rail and railway to form a convenient transportation system. It has innate advantage in the development of international tourism, which can be combined with Kaohsiung’s history and culture, tourism and healthcare, duty-free shops, eco-tourism, World Games Main Stadium, gourmet food, as well as Kaohsiung Exhibition and Convention Center, Kaohsiung Maritime Cultural & Popular Music Center, Kaohsiung Port Terminal and Cruise Service Center, etc. In the next eight to ten years, through investments in infrastructure, the Asian New Bay Zone will be expanded to attract international foreign investment. Urban resources will be utilized to re-develop the Port of Kaohsiung, including the development of international port city tourism and establishment of cruise liner pier and yacht pier for large-scale international cruise liners and yachts to dock, in order to create the value of an experience economy.